About the WIDB - Women In Digital Business Programme Background Women in Digital business was established by the International Training Centre of the International Labour Organization (ITCILO) an...
Your ability as a business to predict the next crisis is impossible, but your ability to prepare for it is not! In today's globalized world, businesses face a vast array of threats to their operations...
About the WED TOURISM - Women's Entrepreneurship Development Background The gap in female entrepreneurship remains widespread. Worldwide, women are under-represented as sole proprietors as w...
Tourism has been growing steadily over the last decades and has become one of the largest economic factors worldwide - until COVID 19 hit beginning of 2020. As a result of the pandemic, many...
Why should YOU be a member of Africa Adventure? While I could cite boring mission and vision statements (they are so 1990's) I rather tell you what's in it for you! Because YOU want the traveller...
The South African Department of Transport is ignoring its own rules and is NOT issuing transport operating licences in the time described. Key issue is that all Operating Licences need to be adjudicat...
With more people working remotely from home it is also very possible to work from holiday. Especially now, that international borders are reopening and more travellers are keen combini...
Here are some ideas on how to Reduce waste, start Recycling and Reuse resources to become a more sustainable tourism business. What is Sustainable Hospitality? These are steps that's establishments ca...
To increase your chance of building a strong relationship with travel agents it is vital to communicate with the "right" contact person and to build a relationship. Only send ...
Do booking portals contribute in a sustainable development of the destination? Our answer is an undoubtable NO! On the other hand, DMO / Travel Portals promote the destination (whi...
Let us look at the difference between booking portals, travel portals (Destination Marketing Organisations) and OTA's (Online Travel Agencies). I know it is a bit of a read but I urge you to...
Industry Guidance for Promoting the Health and Safety of All Travellers. The clearest lesson learned is that responding effectively to COVID-19 is a shared responsibility requiring a multi-...
By following international and national advice from state and local public health officials travellers can better protect themselves from COVID-19. Decide if you can travel safely. Do not ...
What are three of the most powerful words for persuading another? BECAUSE In a classic experiment conducted by Harvard social psychologist Ellen Langer, small groups of people waiting in l...
Winter is showering Germany (and other central European countries) with rainstorms, snow and ice. The short, grey days let many Germans escape towards the sun. Sun, sand and sea are still favourites a...
Nearly all tourism companies understand the importance of word of mouth marketing. Today, this kind of marketing has spread into the digital world by means of social media activities and reviews on Tr...
I don't know whether you have started to notice that a lot of people are wanting help with their cows and ducks on Facebook and this activity is due to a very popular online game called Farmville.&nbs...
The "Six Tips to convert Lookers into Bookers" has created quite a stir and many of you came back to me wanting to know details and what are the biggest mistakes you can make on your own website. You'...
Converting lookers into bookers is no rocket science and you only need to put yourself into the shoes of your website visitors, apply common sense and get a good website designer who knows what to do....
Do you remember the "good old days" when advertising was done on paper? Not so long ago we all had to spend a fortune to print our marketing message on flyers, in magazines and books only to fin...