Africa Adventure - Destination Marketing since 1998

Great leadership during crisis

Great leadership during crisis

Leaders are more able to persuade, convince, motivate, inspire, and sensibly use power to affect others in a positive way. Generally speaking, leadership is not the kind of authority that comes from l...

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Information Technology - How it started and where it goes

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Information Technology (IT) has been around for many centuries - basically as long as people have been around because information technology is a technical form of communication. IT might have started...

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When the going gets tough

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I have been an entrepreneur for the last 29 years and have seen my fair share of ups and downs over the years. I nearly went bankrupt at the beginning of my career because I didn't had the cash f...

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South Africa's Operating Licence Saga

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The South African Department of Transport is ignoring its own rules and is NOT issuing transport operating licences in the time described. Key issue is that all Operating Licences need to be adjudicat...

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The most popular pre-COVID long-haul destinations for Germans

The most popular pre-COVID long-haul destinations for Germans

Winter is showering Germany (and other central European countries) with rainstorms, snow and ice. The short, grey days let many Germans escape towards the sun. Sun, sand and sea are still favourites a...

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Booking portals vs sustainable destination development

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Do booking portals contribute in a sustainable development of the destination? Our answer is an undoubtable NO! On the other hand, DMO / Travel Portals promote the destination (whi...

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