Skip to main content

Africa Adventure Academy - your helping hand in sustainable and responsible tourism development

Africa Adventure opens Europe office!

Africa Adventure Tourism Network - European office

Fantastic news from the Africa Adventure Tourism Network!  Opening the Africa Adventure Tourism Network marketing and sales office in March 2024 in Germany is a strategic move to tap into the hea...

Continue reading

When the going gets tough

20220219-073751going-gets-tough

I have been an entrepreneur for the last 29 years and have seen my fair share of ups and downs over the years. I nearly went bankrupt at the beginning of my career because I didn't had the cash f...

Continue reading

Africa Adventure Web Traffic 2014 to 2021

Africa Adventure Web Traffic 2014 to 2021

Tourism has been growing steadily over the last decades and has become one of the largest economic factors worldwide - until COVID 19 hit beginning of 2020. As a result of the pandemic, many...

Continue reading

The best way to predict the future is to create it

predict-future

The quote "The best way to predict the future is to create it" is credited to two people, Abraham Lincoln and Peter Drucker, known for their words of wisdom and lessons to live by. It means to re...

Continue reading

Are trade shows relics of the past?

itb-berlin

COVID slowly loses its grip on tourism businesses and you have to consider to get your marketing up and running again. Will trade shows have a place in it? The most important travel tra...

Continue reading

How to market to FIT's

fit

Understanding the booking behaviour of FIT's FIT = Foreign Independent Tourist or Self-drive traveller  While still at home, MAX our FIT-SELF-DRIVE TRAVELLER considers his options on where t...

Continue reading

Remember the "Good Old Days"

Remember the "Good Old Days"

Do you remember the "good old days" when advertising was done on paper?  Not so long ago we all had to spend a fortune to print our marketing message on flyers, in magazines and books only to fin...

Continue reading