Africa Adventure - Destination Marketing since 1998

Work from Holiday - Workation

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With more people working remotely from home it is also very possible to work from holiday.  Especially now, that international borders are reopening and more travellers are keen combini...
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How to Work efficiently with Travel Agents

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To increase your chance of building a strong relationship with travel agents it is vital to communicate with the "right" contact person and to build a relationship. Only send ...
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Which is better - Booking portal, Travel portal (DMO) or OTA

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Let us look at the difference between booking portals, travel portals (Destination Marketing Organisations) and OTA's (Online Travel Agencies). I know it is a bit of a read but I urge you to...
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The most persuasive words in English!

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What are three of the most powerful words for persuading another?  BECAUSE  In a classic experiment conducted by Harvard social psychologist Ellen Langer, small groups of people waiting in l...
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Ten Reasons why travellers won't Book through your Website

Ten Reasons why travellers won't Book through your Website
The "Six Tips to convert Lookers into Bookers" has created quite a stir and many of you came back to me wanting to know details and what are the biggest mistakes you can make on your own website. You'...
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Six Tips to convert Website Lookers into Bookers

Six Tips to convert Website Lookers into Bookers
Converting lookers into bookers is no rocket science and you only need to put yourself into the shoes of your website visitors, apply common sense and get a good website designer who knows what to do....
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Remember the "Good Old Days"

Remember the "Good Old Days"
Do you remember the "good old days" when advertising was done on paper?  Not so long ago we all had to spend a fortune to print our marketing message on flyers, in magazines and books only to fin...
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