Fantastic news from the Africa Adventure Tourism Network! Opening the Africa Adventure Tourism Network marketing and sales office in March 2024 in Germany is a strategic move to tap into the hea...
About the WIDB - Women In Digital Business Programme Background Women in Digital business was established by the International Training Centre of the International Labour Organization (ITCILO) an...
Many of us can remember the years before the internet was such an integral and important part of our lives. During this time, travel agencies had the travel industry locked down. Anyone looking to pla...
Do booking portals contribute in a sustainable development of the destination? Our answer is an undoubtable NO! On the other hand, DMO / Travel Portals promote the destination (whi...
The quote "The best way to predict the future is to create it" is credited to two people, Abraham Lincoln and Peter Drucker, known for their words of wisdom and lessons to live by. It means to re...
COVID slowly loses its grip on tourism businesses and you have to consider to get your marketing up and running again. Will trade shows have a place in it? The most important travel tra...
Understanding the booking behaviour of FIT's FIT = Foreign Independent Tourist or Self-drive traveller While still at home, MAX our FIT-SELF-DRIVE TRAVELLER considers his options on where t...
With more people working remotely from home it is also very possible to work from holiday. Especially now, that international borders are reopening and more travellers are keen combini...
Do you remember the "good old days" when advertising was done on paper? Not so long ago we all had to spend a fortune to print our marketing message on flyers, in magazines and books only to fin...
Converting lookers into bookers is no rocket science and you only need to put yourself into the shoes of your website visitors, apply common sense and get a good website designer who knows what to do....
The "Six Tips to convert Lookers into Bookers" has created quite a stir and many of you came back to me wanting to know details and what are the biggest mistakes you can make on your own website. You'...
What are three of the most powerful words for persuading another? BECAUSE In a classic experiment conducted by Harvard social psychologist Ellen Langer, small groups of people waiting in l...
Let us look at the difference between booking portals, travel portals (Destination Marketing Organisations) and OTA's (Online Travel Agencies). I know it is a bit of a read but I urge you to...
To increase your chance of building a strong relationship with travel agents it is vital to communicate with the "right" contact person and to build a relationship. Only send ...