Africa Adventure - Destination Marketing since 1998
1. The RETAIL or Rack Rate - This is what the guest pays you
2. The NETT Rate - This is the rate the travel agent pays you
There are two ways of quoting rates to travel agents:
1. Commission in % of your Retail Rate
2. STO Rate (Standard Tour Operator) - a special rate sheet for travel agents
1. Not to have clear rate sheets with booking terms and conditions e.g. Refund policies, will a deposit secure the room or should it be full payment; can the rate be offered over peak seasons. Avoid confusion as in most cases the travel agent will need to pay in from their own pockets for mistakes.
2. Offer your best NETT rates to all travel agents across the board (be selective and offer better rates once booking volumes increases).
3. Avoid giving online travel websites cheaper or better rates than offered to the Travel Agents. Travel agents hate the words... ' I can get it cheaper online.
Encourage travel agents to send feedback received from guest to you. It is also a good idea to send travellers feedback to travel agents. This practice will help both the establishment and the agent. Remember a complaint should also be seen as a gift. Encourage guest to complete a guest comment card or to add a review online.
If you provide quality services to travellers within the listed countries of sub-saharan Africa and agree to adhere to our code of conduct including relevant government & travel industry regulations as well as all statutory requirements you are welcome to apply for membership to Africa Adventure.