Skip to main content

Africa Adventure Academy - your helping hand in sustainable and responsible tourism development

Africa Adventure opens Europe office!

Africa Adventure Tourism Network - European office

Fantastic news from the Africa Adventure Tourism Network!  Opening the Africa Adventure Tourism Network marketing and sales office in March 2024 in Germany is a strategic move to tap into the hea...

Continue reading

The Rise and Fall of Google Travel Bookings

The Rise and Fall of Google Travel Bookings

Many of us can remember the years before the internet was such an integral and important part of our lives. During this time, travel agencies had the travel industry locked down. Anyone looking to pla...

Continue reading

How to restart your business after a disaster such as COVID-19

restart-tourism

After months of lockdown, many regions are moving towards a careful return to normality. Tourism businesses are starting to open their doors again, albeit with some changed operations and a new perspe...

Continue reading

Great leadership during crisis

Great leadership during crisis

Leaders are more able to persuade, convince, motivate, inspire, and sensibly use power to affect others in a positive way. Generally speaking, leadership is not the kind of authority that comes from l...

Continue reading

When the going gets tough

20220219-073751going-gets-tough

I have been an entrepreneur for the last 29 years and have seen my fair share of ups and downs over the years. I nearly went bankrupt at the beginning of my career because I didn't had the cash f...

Continue reading

The best way to predict the future is to create it

predict-future

The quote "The best way to predict the future is to create it" is credited to two people, Abraham Lincoln and Peter Drucker, known for their words of wisdom and lessons to live by. It means to re...

Continue reading

Are trade shows relics of the past?

itb-berlin

COVID slowly loses its grip on tourism businesses and you have to consider to get your marketing up and running again. Will trade shows have a place in it? The most important travel tra...

Continue reading

Information Technology - How it started and where it goes

information-technolog_20211018-124049_1

Information Technology (IT) has been around for many centuries - basically as long as people have been around because information technology is a technical form of communication. IT might have started...

Continue reading

How to market to FIT's

fit

Understanding the booking behaviour of FIT's FIT = Foreign Independent Tourist or Self-drive traveller  While still at home, MAX our FIT-SELF-DRIVE TRAVELLER considers his options on where t...

Continue reading