Africa Adventure - Destination Marketing since 1998
While I could cite boring mission and vision statements (they are so 1990's) I rather tell you what's in it for you!
Building up your brand is the most sustainable marketing strategy - don't leave it to others!
Every time a traveller contacts you, you need to save their contact details to build up your own marketing database to use in email campaigns - even if they haven't booked with you!
The best way to increase your ROI - Return of Investment - or more plainly your profit is the amount of direct bookings. To achieve this you need to have at a minimum your own website, nothing fancy but appropriate to your business. Yes, we can assist with this as well, just ask us.
We all are in it for the money, but if you do not love the traveller and if you do not love to interact with them even from the earliest stages of inquiries you are on your way out before you even in.
Travellers book with you in first place because others tell their story about you. And not everyone uses the same review source to do so! We pull in YOUR reviews from a number of review pages including Trip Advisor, Google, Facebook, booking.com and the like.
Being proactive in promoting your services even in troubled times puts the focus away from problems towards solutions. This is good for you and the traveller alike.
If you are not telling the world that your business "survived" COVID how could the traveller know that you are still around and open for business!
All tourism businesses need at sales & marketing strategy that includes many channels and your direct marketing efforts are the foundation - just like the services you offer, may it be a bed, seat or plate. Agents and booking portals need to be part of your overall sales & marketing strategy but relaying on those channels only will spell tragedy if the going gets rough. Read more about Booking vs Travel Portal
If you provide quality services to travellers within the listed countries of sub-saharan Africa and agree to adhere to our code of conduct including relevant government & travel industry regulations as well as all statutory requirements you are welcome to apply for membership to Africa Adventure.