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Africa Adventure Academy - your helping hand in sustainable and responsible tourism development

COVID 19 - Tips for Travellers

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By following international and national advice from state and local public health officials travellers can better protect themselves from COVID-19.   Decide if you can travel safely. Do not ...

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The most persuasive words in English!

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What are three of the most powerful words for persuading another?  BECAUSE  In a classic experiment conducted by Harvard social psychologist Ellen Langer, small groups of people waiting in l...

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The most popular pre-COVID long-haul destinations for Germans

The most popular pre-COVID long-haul destinations for Germans

Winter is showering Germany (and other central European countries) with rainstorms, snow and ice. The short, grey days let many Germans escape towards the sun. Sun, sand and sea are still favourites a...

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How to get more good reviews?

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Nearly all tourism companies understand the importance of word of mouth marketing. Today, this kind of marketing has spread into the digital world by means of social media activities and reviews on Tr...

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25 Things You Should Not Share On Social Media

25 Things You Should Not Share On Social Media

I don't know whether you have started to notice that a lot of people are wanting help with their cows and ducks on Facebook and this activity is due to a very popular online game called Farmville.&nbs...

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Ten Reasons why travellers won't Book through your Website

Ten Reasons why travellers won't Book through your Website

The "Six Tips to convert Lookers into Bookers" has created quite a stir and many of you came back to me wanting to know details and what are the biggest mistakes you can make on your own website. You'...

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Six Tips to convert Website Lookers into Bookers

Six Tips to convert Website Lookers into Bookers

Converting lookers into bookers is no rocket science and you only need to put yourself into the shoes of your website visitors, apply common sense and get a good website designer who knows what to do....

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Remember the "Good Old Days"

Remember the "Good Old Days"

Do you remember the "good old days" when advertising was done on paper?  Not so long ago we all had to spend a fortune to print our marketing message on flyers, in magazines and books only to fin...

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The Africa Adventure Tourism Network

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Many countries of Sub-Saharan Africa are in high demand by travellers from around the world. German speaking tourists are no exception and more often than not creating the bulk of international visito...

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Africa Adventure gets a new look and new features

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Early 2021 Africa Adventure announced upgrades on its established travel portals which not only include a new look but also a ton of new features. One of these features is the easy to use map search d...

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