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Women's Entrepreneuership Development - WED Tourism

  • Overview

    The ILO (International Labour Organisation) WED Programme strives to close the gap in female entrepreneurship. Women entrepreneurs face a combination of economic, social and cultural barriers that inhibit them from growing their enterprises to their full potential.

  • Who's this for?

    The course is designed for national, provincial and regional tourism offices as well as for people working in the areas of employment strategies, gender equality, local and rural development, business development support services such as coaching, mentoring, consultancies, management training etc.

  • Course Content

    The WED training journey is spread across four modules and consists of 16 learning units. 

    The online classes provide participants with core training content on a step-by-step basis. Each online class introduces a new business resilience tool which participants will use to gradually build their business resilience strategy throughout the programme.  During those online classes participants have the opportunity to engage with their peers, coaches, and external experts. 

  • Dates & Requirements

    Training Schedule

    The SURE Tourism training 2023 starts on 23 May 2023 and spans over 3 weeks until 09 June 2023.

    There are 6 online classes and 4 self-guided eLearning units during this time and the total time investment including assignments is approximatly 52 hours.

    Please click on the image to download a printable .pdf version

    Organisational readiness

    • commit to sending a business resilience delegate to the SURE training programme who is available to dedicate at least 40 hours to the training
    • be motivated to support the business resilience delegate during the development of a customized business resilience strategy with information, technical inputs, and general support
    • preferably, commit to create a business improvement team that supports the business resilience delegate during the development of a customized business resilience strategy

    IT Equipment 

    • be in possession of a laptop or desk computer tablet (larger tablet can be accepted but not a mobile phone!)
    • participate in the SURE training with the following software and hardware standards at minimum:
      • Platform: Windows 98, 2000, NT, ME, XP or superior; MacOS9 or MacOSX
      • Hardware: 64 MB of RAM, 1 GB of free disk space.
      • Software: Adobe Flash Player, Adobe Reader, MS-Office or Open Office
      • Internet Explorer 8 or Google Chrome 33.0
  • Fees & Registration


    A registration fee of ZAR 1600 per participant is due on invoice after the application has been approved. Members of the Africa Adventure Tourism Network will receive a 10% discount on the registration fee.

    Withdrawal, Cancellation and Refund Policy

    • 14 days or more prior to the start date of the course: No penalty, 100% refund of amount paid less applicable bank charges
    • 8 to 13 days prior to the start date of the course: Penalty of 50% of course price, refund of residual amount paid (if any) less applicable bank charges
    • 7 days or less prior to the start date of the course: Penalty of 100% of course price, e.g. no refund.


    Applications will only accepted via our online registration.

    If you have any questions about registration or the course itself please send us an email.

  • Certificates & Feedback


    Certificate of Completion is issued upon successful completion of the WED training programme and the submission of the WED Evaluation Questionnaire. Important: A minimum of 80% participation in the online learning classes and the submission of the final assignment is required to qualify for the certificate.

    The certificate is digital and will be issued by the Africa Adventure Academy. This course is not registered with South Africa's NQF scheme and therefore you will not qualify to earn any points at the NQF.

    Once you have complete your WED Training we ask you to submit below questionnaire to help us monitor and improve the WED training programme.

Africa Adventure Academy eCampus

What participants have to say about SURE Tourism

The introduction of SURE Tourism (Sustainable and Resilient Enterprises in Tourism) to the industry in October 2022 was welcomed by more that 170 SME's who have enrolled to learn about not only surviving but also thriving during a crisis. Here is some of the feedback received from participants:

"Firstly a huge thank you for the time and dedication you have given us during the training. It was well paced, content was excellent and support was always available. I assist management with the compilation of the risk assessment reports impacting the business. This training has given me the insight to improve on this report and provide a much broader approach to the risks at hand. This report continuously interrogates the micro and macro environments and the training material provided gives us a simplistic approach to adapt it to these situations. I will definitely be incorporating the learnings into future reports. Once again, thank you for your insight and guidance, it is really appreciated!"
Prashiga Peter, Senior Researcher, Durban ICC

"This was one of the best ideas to apply and finish the program. Companies should understand the value and enrichment a course like this may have for their businesses. At first I did not really understand with what value I will walk away. Thank you for this enormous blessing of a course you provided."
Mona Preller, Owner, Alles Magazine

"Following the programme, I have clear ideas of what I would we should be doing as a company to build resilience. The two aspects that stood out for me was staff training and putting together a playbook of any possible risks to make sure we are prepared and equipped to take on any challenges. I will be putting together a training and engagement plan which we will implement in the coming months and revise yearly. Well done on putting this together! I feel inspired and learned tons."
Eloise Williams, Marketing Manager, De Hoop Collection

"Thank you Enya, it was really a pleasant experience to deal with you and the other trainers. I am used to the corporate world and the standards set there. You and the Africa Adventure team compares excellent with the Sasol environment I worked in for more than 20 years. I really enjoyed the time on the course. May you impact on and assist many more business owners."
Jacqueline Porteus, Owner, Stoep Cafe

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