Africa Adventure - Destination Marketing since 1998

When the going gets tough

20220219-073751going-gets-tough

I have been an entrepreneur for the last 29 years and have seen my fair share of ups and downs over the years. I nearly went bankrupt at the beginning of my career because I didn't had the cash f...

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The best way to predict the future is to create it

predict-future

The quote "The best way to predict the future is to create it" is credited to two people, Abraham Lincoln and Peter Drucker, known for their words of wisdom and lessons to live by. It means to re...

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Are trade shows relics of the past?

itb-berlin

COVID slowly loses its grip on tourism businesses and you have to consider to get your marketing up and running again. Will trade shows have a place in it? The most important travel tra...

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How to market to FIT's

fit

Understanding the booking behaviour of FIT's FIT = Foreign Independent Tourist or Self-drive traveller  While still at home, MAX our FIT-SELF-DRIVE TRAVELLER considers his options on where t...

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Remember the "Good Old Days"

Remember the "Good Old Days"

Do you remember the "good old days" when advertising was done on paper?  Not so long ago we all had to spend a fortune to print our marketing message on flyers, in magazines and books only to fin...

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