Africa Adventure - Destination Marketing since 1998

When the going gets tough

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I have been an entrepreneur for the last 29 years and have seen my fair share of ups and downs over the years. I nearly went bankrupt at the beginning of my career because I didn't had the cash f...

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The best way to predict the future is to create it

predict-future

The quote "The best way to predict the future is to create it" is credited to two people, Abraham Lincoln and Peter Drucker, known for their words of wisdom and lessons to live by. It means to re...

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Why YOU should be a member of Africa Adventure

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Why should YOU be a member of Africa Adventure? While I could cite boring mission and vision statements (they are so 1990's) I rather tell you what's in it for you! Because YOU want the traveller...

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Booking portals vs sustainable destination development

sustainable-tourism

Do booking portals contribute in a sustainable development of the destination? Our answer is an undoubtable NO! On the other hand, DMO / Travel Portals promote the destination (whi...

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Which is better - Booking portal, Travel portal (DMO) or OTA

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Let us look at the difference between booking portals, travel portals (Destination Marketing Organisations) and OTA's (Online Travel Agencies). I know it is a bit of a read but I urge you to...

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