Africa Adventure - Destination Marketing since 1998

Sustainable and Resilient Enterprises (SURE)

Sustainable and Resilient Enterprises (SURE) workshop by Africa Adventure

 BACKGROUND Tourism is one of the sectors most affected by the COVID-19 pandemic. Global tourism has experienced a 72% plunge as compared to the pre-pandemic year 2019. The crisis in the tou...

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Great leadership during crisis

Great leadership during crisis

Leaders are more able to persuade, convince, motivate, inspire, and sensibly use power to affect others in a positive way. Generally speaking, leadership is not the kind of authority that comes from l...

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When the going gets tough

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I have been an entrepreneur for the last 29 years and have seen my fair share of ups and downs over the years. I nearly went bankrupt at the beginning of my career because I didn't had the cash f...

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Africa Adventure Web Traffic 2014 to 2021

Africa Adventure Web Traffic 2014 to 2021

Tourism has been growing steadily over the last decades and has become one of the largest economic factors worldwide - until COVID 19 hit beginning of 2020. As a result of the pandemic, many...

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The best way to predict the future is to create it

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The quote "The best way to predict the future is to create it" is credited to two people, Abraham Lincoln and Peter Drucker, known for their words of wisdom and lessons to live by. It means to re...

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Why YOU should be a member of Africa Adventure

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Why should YOU be a member of Africa Adventure? While I could cite boring mission and vision statements (they are so 1990's) I rather tell you what's in it for you! Because YOU want the traveller...

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South Africa's Operating Licence Saga

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The South African Department of Transport is ignoring its own rules and is NOT issuing transport operating licences in the time described. Key issue is that all Operating Licences need to be adjudicat...

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Are trade shows relics of the past?

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COVID slowly loses its grip on tourism businesses and you have to consider to get your marketing up and running again. Will trade shows have a place in it? The most important travel tra...

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Information Technology - How it started and where it goes

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Information Technology (IT) has been around for many centuries - basically as long as people have been around because information technology is a technical form of communication. IT might have started...

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How to market to FIT's

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Understanding the booking behaviour of FIT's FIT = Foreign Independent Tourist or Self-drive traveller  While still at home, MAX our FIT-SELF-DRIVE TRAVELLER considers his options on where t...

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Work from Holiday - Workation

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With more people working remotely from home it is also very possible to work from holiday.  Especially now, that international borders are reopening and more travellers are keen combini...

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The three R’s on the war against waste - Reduce, Recycle and Reuse

reduce-recycle-reuse-cover Reduce, Recycle, Reuse

Here are some ideas on how to Reduce waste, start Recycling and Reuse resources to become a more sustainable tourism business. What is Sustainable Hospitality? These are steps that's establishments ca...

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How to Work efficiently with Travel Agents

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To increase your chance of building a strong relationship with travel agents it is vital to communicate with the "right" contact person and to build a relationship. Only send ...

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Booking portals vs sustainable destination development

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Do booking portals contribute in a sustainable development of the destination? Our answer is an undoubtable NO! On the other hand, DMO / Travel Portals promote the destination (whi...

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Which is better - Booking portal, Travel portal (DMO) or OTA

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Let us look at the difference between booking portals, travel portals (Destination Marketing Organisations) and OTA's (Online Travel Agencies). I know it is a bit of a read but I urge you to...

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COVID 19 - Travel in the NEW Normal

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Industry Guidance for Promoting the Health and Safety of All Travellers.  The clearest lesson learned is that responding effectively to COVID-19 is a shared responsibility requiring a multi-...

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COVID 19 - Tips for Travellers

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By following international and national advice from state and local public health officials travellers can better protect themselves from COVID-19.   Decide if you can travel safely. Do not ...

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The most persuasive words in English!

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What are three of the most powerful words for persuading another?  BECAUSE  In a classic experiment conducted by Harvard social psychologist Ellen Langer, small groups of people waiting in l...

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The most popular pre-COVID long-haul destinations for Germans

The most popular pre-COVID long-haul destinations for Germans

Winter is showering Germany (and other central European countries) with rainstorms, snow and ice. The short, grey days let many Germans escape towards the sun. Sun, sand and sea are still favourites a...

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How to get more good reviews?

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Nearly all tourism companies understand the importance of word of mouth marketing. Today, this kind of marketing has spread into the digital world by means of social media activities and reviews on Tr...

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